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SPONSORSHIP
Since its creation in 1978, Le Dakar has inspired dreams and passions. From the very outset of this mythical race, the rally has become a true social phenomenon. Nurtured by the spirit of adventure and the passion of its courageous participants, Le Dakar has since remained faithful to its founding values: in the heart of Africa, a unique sporting competition experienced by all, amateurs and professionals alike, as a matchless human experience. In the UK the phenomenon has grown due to the Ewan McGregor and Charlie Boorman effect, mainly to the television coverage in the UK for "The Race to Dakar" and "The Long Way round" which have both spawned DVD and Books of the same name.
Every year, Le Dakar is January’s leading sporting event. Open to all riders, amateurs and professionals alike, the most prestigious rally-trek, organized by national and international federations, brings together an average 500 competitors every year, be it car, motorcycle or truck.
Media Coverage
- Over 590 hours of TV coverage across 178 countries.
- The TV audience alone tops twenty five million viewers.
- The second highest TV viewing audience outside the FIFA World Cup.
- The Dakar’s own website receives 38 million page views.
- National and international branding opportunities
- UK TV coverage
- Local and national press coverage
The opportunity to raise brand awareness is huge. But it’s not just the exposure a brand receives. It is the association with such powerful human endeavour that makes the Dakar such a magnetic event.
A BLANK CANVAS FOR YOUR BRAND
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